Creating and selling digital products has become an accessible and lucrative side hustle. With low overhead costs, no inventory management, and the potential for passive income, digital products offer great opportunities for creative professionals, educators, and entrepreneurs.

However, creating a high-quality digital product is only part of the journey—marketing it effectively is what turns it into a profitable success. Using social media, email marketing, SEO, and paid ads can help you reach the right audience and boost sales.

If you’re ready to start, here are 100 digital product ideas, categorized by difficulty level and income potential. This list includes both Canva-friendly and non-Canva digital products, so you can choose the best option for your skills and interests.

Beginner-Friendly Digital Products (Low Difficulty, Low-to-Medium Income Potential)

These digital products are easy to create, require minimal technical skills, and can be sold on platforms like Etsy, Gumroad, or Shopify.

Printables & Templates (Canva-Friendly)

1. Printable planners and journals – Digital planners for organizing daily tasks, goals, and schedules, available in formats for printing or use in apps like GoodNotes.
2. Resume and cover letter templates – Professionally designed templates to help job seekers create polished and standout resumes and cover letters.
3. Business plan templates – Structured templates that guide entrepreneurs through outlining their business goals, strategies, and financial plans.
4. Social media templates – Pre-designed graphics and post layouts for platforms like Instagram, Facebook, and Pinterest, customizable in Canva or Photoshop.
5. Digital planners (for apps like GoodNotes) – Interactive planners designed for digital note-taking apps, offering features like hyperlinks, stickers, and customizable layouts.
6. Event invitation templates – Ready-to-edit invitation designs for weddings, birthdays, and other events, formatted for digital or print use.
7. Printable wall art – High-resolution artwork or typography designs that customers can print at home or through a professional service.
8. Customizable resume websites – Personal websites with sections for resumes, portfolios, and contact information, perfect for freelancers and job seekers.
9. Branding kits for small businesses – Collections of logos, color palettes, fonts, and social media assets to help businesses maintain a cohesive brand identity.
10. Etsy shop starter kits – Bundles of essential templates and graphics to help new Etsy sellers set up their shop and listings professionally.

Educational & Content-Based Products

11. E-books – Digital books covering various topics like self-improvement, business strategies, or niche hobbies, sold as PDFs or Kindle files.
12. Online courses (via Udemy, Teachable, etc.) – Pre-recorded or live video courses teaching skills like coding, marketing, or design, accessible on e-learning platforms.
13. Webinars – Live or recorded educational sessions covering industry insights, expert advice, or skill-building tutorials.
14. Digital marketing guides – Step-by-step guides on SEO, social media marketing, and online advertising strategies to help businesses grow online.
15. Photography presets (for Lightroom) – Custom filter settings for Adobe Lightroom that enhance and stylize photos with just one click.
16. Language learning materials – Digital flashcards, grammar guides, and vocabulary lists designed to help users learn a new language efficiently.
17. Workout plans – Structured fitness programs with exercises, schedules, and progress tracking to help users reach their health goals.
18. Meal plans and recipes – Pre-planned meal guides with shopping lists and nutritional information for diets like keto, vegan, or high-protein.
19. Pet care guides – Informational PDFs on pet training, nutrition, and health tips tailored for different breeds and species.
20. Travel itineraries – Ready-made travel plans with destination highlights, hotel recommendations, and activity suggestions for various locations.

Low-Tech Creative Products

21. Digital stickers and emojis – Fun, customizable graphics for messaging apps, planners, and social media, often sold in themed packs.
22. Stock photography – High-quality, royalty-free images for businesses, bloggers, and marketers to use in their projects.
23. Digital art and illustrations – Unique artwork created for prints, branding, social media, or custom commissions.
24. DIY craft tutorials – Step-by-step guides or video instructions for handmade crafts, home décor, and creative projects.
25. Astrology reports – Personalized birth chart analyses, horoscopes, and compatibility readings based on astrological data.
26. Niche-specific SEO content packs – Pre-written blog posts, keyword lists, and content templates optimized for search engine ranking in specific industries.
27. Custom AI prompts and templates – Ready-made ChatGPT or Midjourney prompts designed to generate high-quality content, images, or code efficiently.
28. Virtual event planning guides – Comprehensive guides for hosting online events, covering logistics, engagement strategies, and tech setup.
29. AI-generated writing assistants – Customizable AI-powered writing templates or tools for generating emails, blog posts, and social media captions.
30. Online community access (membership sites) – Exclusive access to a private community, forum, or learning hub with premium content and networking opportunities.

Also check out this list of 200 unique niche digital products you can make in Canva here.

Intermediate Digital Products (Medium Difficulty, Medium-to-High Income Potential)

These products require some level of expertise in design, business, or tech tools, but they can generate substantial income.

Spreadsheets & Business Tools

31. Financial spreadsheets (budgeting, tracking, forecasting) – Pre-built spreadsheets to help individuals and businesses manage budgets, track expenses, and forecast financial trends.
32. Sales funnel tracking systems – Organized dashboards for monitoring customer journeys, conversion rates, and sales performance.
33. Freelancer income and expense trackers – Simple templates for freelancers to log income, expenses, and profit margins.
34. Business tax calculation templates – Automated spreadsheets to estimate tax liabilities, deductions, and quarterly payments.
35. Investment portfolio trackers – Tools for tracking stock, crypto, or real estate investments, including performance analysis.
36. Stock market data dashboards – Live or manually updated dashboards displaying stock trends, historical data, and portfolio insights.
37. Dropshipping research databases – Curated lists of trending products, supplier contacts, and competitive analysis for e-commerce businesses.
38. Advanced budget calculators – Interactive financial planning tools that calculate savings, debt repayment, and spending projections.
39. Real estate deal analysis spreadsheets – Templates for evaluating property investments based on cash flow, ROI, and risk factors.
40. Excel automation scripts – Pre-written macros and scripts that automate repetitive Excel tasks, improving efficiency.

Tech & Digital Solutions

41. Notion templates – Pre-made Notion workspaces for productivity, project management, and personal organization.
42. Website themes and templates – Professionally designed templates for WordPress, Shopify, and other platforms, reducing web development time.
43. AI chatbot scripts – Pre-trained chatbot conversation flows for customer service, sales, or automation.
44. Discord bots – Custom bots for Discord servers that automate moderation, engagement, and entertainment features.
45. No-code app templates (Bubble.io, Glide) – Pre-built app frameworks for users to customize without coding knowledge.
46. Podcast editing templates – Preset effects and settings for improving audio quality and production efficiency.
47. Niche-specific AI tools – AI-powered solutions designed for specific industries, such as legal document automation or e-commerce analytics.
48. AI-generated voice cloning services – Custom voice cloning technology for creating realistic AI-generated speech.
49. SaaS (Software as a Service) tools – Subscription-based software solutions for productivity, automation, or business management.
50. Cryptocurrency trading bots – Automated bots that execute trades based on market analysis and predefined strategies.

Audio & Video-Based Products

51. Music and audio tracks – Royalty-free background music for videos, ads, and content creators.
52. Podcast intros and outros – Professionally produced intro/outro music and voiceovers for podcasts.
53. Audiobook narration services – High-quality narration for self-published audiobooks or storytelling projects.
54. Guided meditation audios – Pre-recorded meditation sessions with calming voiceovers and relaxing music.
55. Binaural beats and sound healing tracks – Frequencies designed for relaxation, focus, and mental well-being.
56. Foley sound effects – Professionally recorded sound effects for filmmakers, game developers, and content creators.
57. YouTube background music – Copyright-free music tracks tailored for vloggers, gamers, and educational channels.
58. DJ sample packs – Curated loops, beats, and effects for music producers and DJs.
59. Voiceover services – Professional voice recordings for commercials, animations, or explainer videos.
60. Stock motion graphics – Pre-made animations and transitions for use in video editing and presentations.

Advanced Digital Products (High Difficulty, High Income Potential)

These products require technical knowledge, specialized software, or significant expertise but can yield high profits.

Software & Development

61. Custom WordPress plugins – Unique plugins that extend WordPress functionality, such as SEO enhancements or e-commerce tools.
62. Mobile game apps – Interactive mobile games developed for iOS and Android, monetized via ads or in-app purchases.
63. Browser extensions – Small software add-ons that enhance web browsing experiences, such as productivity tools or ad blockers.
64. AI-powered SEO tools – AI-driven platforms that analyze keywords, backlinks, and ranking strategies for websites.
65. Augmented Reality (AR) filters – Custom AR effects for social media apps like Instagram, Snapchat, or TikTok.
66. Virtual Reality (VR) environments – 3D spaces designed for gaming, training, or virtual tourism experiences.
67. NFT artwork with smart contracts – Digital artwork minted as NFTs, complete with blockchain-based ownership and resale royalties.
68. Custom Shopify apps – Specialized apps that enhance Shopify stores with custom checkout features, analytics, or automation.
69. Machine learning model datasets – High-quality, pre-labeled data used for training AI and ML algorithms.
70. Deepfake video services – AI-generated videos that swap faces or mimic voices for entertainment, marketing, or research.

High-End Business Solutions

71. E-commerce KPI dashboards – Advanced analytics dashboards that track sales, conversion rates, and customer behavior.
72. Online coaching sessions – High-ticket virtual coaching for business, fitness, mindset, or personal development.
73. Business automation tools – AI-powered systems that streamline repetitive tasks like customer support or email marketing.
74. Personalized AI avatars – Digital human-like avatars customized for branding, customer service, or entertainment.
75. AI-generated face swap videos – High-quality deepfake videos for marketing, content creation, or special effects.
76. Marketing automation scripts – Pre-built automation workflows for lead generation, social media, and email campaigns.
77. Virtual styling sessions – AI-assisted or live virtual styling consultations for fashion, beauty, or interior design.
78. Custom APIs for businesses – API integrations that connect business software with third-party tools for automation.
79. Interactive video courses – High-quality, professionally edited courses with quizzes, gamification, and certification options.
80. 3D printable models – Custom 3D designs for printing functional tools, prototypes, or collectibles.

Premium Audio/Video & Data-Driven Products

81. Animated explainer videos – Professionally animated videos that simplify complex concepts for businesses and startups.
82. Stock drone footage – Aerial footage sold for use in marketing, documentaries, and creative projects.
83. YouTube intro & outro animations – Custom branding elements for YouTube creators to enhance video presentation.
84. Green screen background effects – Pre-made virtual backgrounds for video production and live streaming.
85. LUTs (color grading presets) – Cinematic color grading presets for filmmakers and video editors.
86. Cinematic video overlays – High-quality visual effects like lens flares, light leaks, and film grain overlays.
87. AI-generated deepfake voices – Realistic AI voice clones for content creation, advertising, or narration.
88. Personalized astrology readings – AI-generated or manually written astrological analyses tailored to individuals.
89. Digital event planning services – End-to-end planning for virtual events, including webinars, conferences, and live streams.
90. Royalty-free voice packs – Professionally recorded voice clips for games, animations, and virtual assistants.

Cutting-Edge AI & Tech Creations

91. Custom GPT-based AI tools – AI-powered chatbots, content generators, or coding assistants tailored to specific industries.
92. AI image training datasets – Curated datasets designed to train AI models for facial recognition, image generation, or classification.
93. Virtual influencers and AI avatars – AI-driven digital personalities used for marketing, entertainment, or social media engagement.
94. Algorithmic stock prediction tools – AI-powered software that analyzes market trends and predicts stock movements.
95. Automated social media growth tools – AI solutions that schedule posts, engage with followers, and analyze performance metrics.
96. AI-enhanced video editors – Smart editing tools that automate video cutting, transitions, and effects using AI.
97. Web scraping tools for market research – Automated scripts that extract real-time data from competitors, industry trends, and marketplaces.
98. Personalized coaching AI bots – AI-driven virtual coaches for fitness, productivity, and personal growth.
99. Custom chatbots for businesses – AI chatbots designed for customer support, sales, or lead generation.
100. AI-driven content repurposing tools – Automated tools that transform blog posts into videos, podcasts, and social media content.

If you want to start earning passive income with digital products, choose an option based on your skill level. Canva is a great tool for beginner-friendly designs, but for high-income potential, consider expanding into automation, AI, software development, or premium business solutions.

Which digital product excites you the most?